New public image unveiled

Champion Compressors has unveiled a new public image, comprising a new company slogan, a refreshing new colour scheme and a company mascot — Champ, the Blue Heeler.

Conceptualised and developed by Champion Compressors' marketing communications specialist, Paul Issai, the company 'makeover' focuses Australian industry on the core benefits of the Champion Compressor solution-set.

"We felt it was important that our public face should reflect the core values that have kept Champion Compressors at number one for decades," Issai said.

"Our new company slogan — Engineered for tough performance — says it all. Ours is an Australian-made product. Parts can be sourced locally in Australia, and a rich base of in-country engineering know-how supports the product range. These are rare attributes in the Australian air compressor sector. They also address some crucial operating issues in a country as vast and climatically challenging as Australia."

The company colours will also change progressively to a charcoal and orange combination, reflecting the colours of the entire Champion Compressors range.