Danish robots now available in Australia and New Zealand

Universal Robots’ flexible, lightweight robots have been launched in the Australian and New Zealand markets. The simple-to-program robots have been targeted at small and medium-sized customers in the manufacturing, packaging and process industries.

Universal Robots’ robotic arms are targeted at companies for which robotics and automation technology has traditionally been too expensive, cumbersome and difficult to program. The lightweight UR5 and UR10 are designed specifically to integrate seamlessly into existing production processes and work alongside personnel with little to no safety shielding required by other robotic equipment.

The products are virtually plug and play, and provide users with a simple user interface which means they can be programmed and operated by people with no previous experience, simply by grabbing the robot arm and physically showing it what to do.

Shermine Gotfredsen, Business Development Manager for Universal Robots in Asia-Pacific, said, “Many companies have invested in our robots to save on personnel costs, boost quality or raise productivity. We see potential in all these applications in the Australian and New Zealand markets, but one of the most relevant reasons for local manufacturers to consider UR products is to drive down the cost of operations, which will help small and medium-sized local business compete with bigger manufacturers and overseas operators.”

Instead of expensive sensor technology found in many robotic products, the UR5 robotic arm uses a unique patented technology to measure electrical current in its joints to determine force and movement. The innovation means the product costs less than other automated solutions.

“Small and medium-sized enterprises demand a fast return on investment. Besides the robot’s low initial cost, it operates very cost efficiently and our customers generally find it is profitable in only six to eight months,” said Gotfredsen.

Universal Robots products are distributed in Australia by Sensorplex and in New Zealand by Design Energy