Siemens Australia announces Colterlec as distribution partner in automation

Siemens Australia has strengthened its distribution partnership with Colterlec to include an automation portfolio and associated products. The agreement will extend Siemens’ footprint in suburban and regional locations and allows customers better access to its automation technologies.

Colterlec’s strong presence in Newcastle, Wollongong, Sydney, Brisbane, Adelaide, Canberra and Perth will be leveraged, ensuring that customers will have access to stocked product and local expertise on Siemens automation technology. Customers in these regions vary across a range of industrial applications, including breweries, water treatment plants, key infrastructure, manufacturing and mining.

The partnership is an extension beyond Colterlec’s current representation of the process instrumentation range — a relationship that Siemens has had with Colterlec since 2014.

Speaking on the agreement, Chris Vains, head of Siemens Automation Systems, said, “The strengthening of our relationship with Colterlec ensures that Siemens can service current and future customers better through a stronger national and regional presence. Colterlec’s sales team is a collaborative extension of our own and I look forward to successful partnerships between Siemens, Colterlec and our customers.”

The new relationship complements Siemens’ significant focus on Industry 4.0, strength in innovation and digitalisation and local market approach via its Totally Integrated Automation (TIA) offering.

TIA is said to offer greater interoperability of all automation components. TIA products have been designed to minimise engineering time, resulting in lower costs, reduced time to market and greater flexibility for integrators and end customers.

Colterlec Managing Director Grant Turner said, “We bring many benefits to the end customer, including our extensive product range relevant to industrial customers. The Siemens brand aligns to our culture and the TIA offering complements our other products on offer. We bring added value through our ability to reach and service customers in all regions of Australia and our commitment to not only meet their individual expectations, but exceed them.

“We look forward to working with Siemens to deliver to our customers the extensive integrated range on offer.”